In order to amass the "political muscle" to "play hardball" and sway politicians from the side of public opinion to the interests of the chemical industry, CMA set up a "grassroots" system to pressure their employees into parrotting the industry line to politicians.

"When your grassroots systems are fully developed, we should be able to call for your help and get several thousand letters, telegrams and telephone calls to Members in a few days, each with the stamp of local relevance and personal understanding of the issue. We won't come to your well often, but when we do, please put the pressure on your people to give us maximum response. Advancing these capabilities is so important that our Committee's portion of the semi-annual meeting has the title 'Getting your Message to Government.'"

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