Document of the Week
April 5, 2001
In a 1961 report to the Manufacturing Chemists' Association Board of Directors, the Public Relations Advisory Committee acknowledged that the industry was facing "a number of troubling public opinion situations." One of the solutions proffered was a PR campaign targeted at women.
"On a systematic and programmed basis we should tell them how
our research and our products have made their lives easier
and more enjoyable, how we have helped them in their domestic
tasks, helped them in their clothing and grooming, made their
homes more beautiful at reasonable cost, made their gardens
and flower beds more colorful and helped fill their shopping
baskets with more nutritional foods."
last updated: may.1.2001