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| » | CMA in schools: reading, writing and indoctrination |
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| » | CMA's 'grassroots': activism from the top down |
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| » | Anniston, Alabama: Pollution, Contamination, and Betrayal |
| » | 'responsible care': industry propaganda that's neither responsible nor caring |
| » | 'Bhopal': Shortcuts in the name of profit led to disaster |
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The "grassroots" program received a facelift in 1990,-- the much-heralded 20th anniversary of Earth Day, when the Association dedicated $410,000 and one CMA professional "issue impact specialist" in order to expand and improve the coordination of the industry's "grassroots" efforts. There was a major push to get more CMA member companies to develop a program of their own, since only 37 percent of the members reported having a "grassroots" program according to the Grassroots Task Group survey conducted in 1989. An outreach program was designed in order to provide members with a model for building their own "corporate grassroots program." (view entire document)
However, a number of CMA companies preferred not to trouble themselves with even creating the appearance of a "grassroots" program. They hired experts, paying millions to public relations firms to cultivate the grassroots - that is, to roll out the Astroturf.
last updated: march.23.2001
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The Chemical Industry Archives is a project of the Environmental Working Group.
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